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MONITOR TRADEMARK |
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Once you have successfully obtained your trademark registration and are using it to build up your company's brand and reputation, how do you prevent others from using your mark or one confusingly similar, diluting the power of your mark? Trademark monitoring alerts you to use of your mark or confusingly similar marks.
By continuously monitoring your mark, you can...
...Maintain exclusive rights to your mark
Litigation is expensive and time-consuming. Continuous monitoring of your mark can help you avoid a court appearance by alerting you early to confusingly similar marks promptly when filed. This timeliness allows you to oppose registration of that mark, preventing third parties from obtaining rights to the mark.
...Prevent others from using your mark inappropriately
Protecting your trademark rights is your responsibility. Monitoring your mark reduces the likelihood of someone else infringing your rights and damaging the "good will" associated with your mark. Diligent monitoring is evidence to show that you took steps to protect your mark, countering claims of abandonment.
...Maintain strength of your mark
If someone adopts a mark confusingly similar to yours, and you do not take the necessary steps to stop them, the United States Patent and Trademark Office (USPTO) views your mark as diluted, weakening your mark. The longer the confusingly similar mark is allowed to exist, the weaker your mark becomes, limiting your ability to dispute use of that mark.
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GET STARTED NOW |
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